Magento: Worlds most flexible and collaborative ecommerce platform

Summary: Here in this article you would come to know about the various features and functionalities of Magento which makes this a perfect platform for the web development of an E-commerce business. The article also informs about how Magento helps to perform business with in a customized way.

 E-commerce business has set the virtual marketplace to be a consumer driven marketplace. Customers hold the key to the success of the business. However, the retailers need to be agile and dynamic in terms of understanding the customer website needs and requirement. The customers taste and preference changes very frequently which is mostly driven by the large choice of the e-commerce marketplace and online shopping sites.  The need of the hour is to have an agile platform which will not only be flexible in terms of the technology integration but also very agile in the terms mold to the changing dynamics of the industry.

To understand the changing scenario of the e-commerce marketplace and the changing dynamics of the customers, Magento, was launched. It’s an open source and agile marketplace, which can adapt to the changing scenarios of the technology collaboration and customer dynamics. This shopping cart platform was first released in March 2008 by Varien Incorporation, a US private company which is headquartered at the Culver City California. The software was written in the PHP platform. The website’s customer checkout process for existing users, easy steps to customize the user experience, improved code base, enhanced website navigation with improved capability of page caching are few unique benefits which help Magento to stand out from another ecommerce marketplace. The platform has approximately 250,000 merchants worldwide and is supported by 150,000 developers with 300+ highly efficient and trained solution experts. It aims to boost sales and shrink the overhead cost with enhanced customer experience.

Let us understand and know the web development platform more elaborately:

The Magento marketplace is available for the following product suites

•    Enterprise Cloud Edition

•    Enterprise Edition

•    Commerce Order Management

•    Business Intelligence

•    Community Edition

The platform has also offering Solutions by Business and by the Industry respectively:

Solutions by Business

•    International Expansion

•    Small Business

•    Omni-Channel

Solutions by Industry

•    Fashion

•    Business to Business (B2B)

•    Food & Beverage

We have experienced how Magento is taking the virtual marketplace to new heights. The enterprise cloud version provides a very cost effective, secure and portable version of the technology.  Magneto expert technocrats keep track of the technology 24/7 and help the e-tailer to mine deep with revenue and customers.

The Enterprise edition allows the e-tailers to customize and integrate seamlessly the platform with plug-ins and add-ons which provide more sales to the business.

However, Magento has a new offering for the e-commerce web development platform as Magento Connect. It integrates with other eCommerce portals like eBay, Amazon, Rakuten, which develops an alternative sales channel and helps to import stock synchronization. It also integrates with Facebook, Maps for store locator, Product feeds, top selling item features, most viewed products, catalog sale etc.

Concluding

In connect, marketing portfolio provides marketing, campaign and visibility offerings. It helps the e-tailer to manage feeds, marketing analytics, paid search advertising, search engine optimization, social marketing and email marketing. It also has a site management service which collaborate stock management, invoice management, Data warehousing, Catalog and content management which makes Magento a perfect platform for an E-commerce Business. This specialized job is perfectly handled by Ncode technologies, which is a team of equally specialized people in the field.